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August 05, 2015

The Rise of Boutique Fitness Studio Concepts

Consumer and demographic trends, underlying economics and the appeal of new fitness training experiences are driving expansion of this segment of the fitness industry. With investment capital now streaming into the space, the impact of this expansion looks set to continue. Boutique studios are here to stay, creating significant growth opportunities, and as a result the fitness industry may never be the same.

by Bryan K. O'Rourke

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